The U4IIIA brand was created as a reaction to what I thought was a lack of creativity in the graphic print T-shirt section of streetwear and high end designer retailers. I wanted to create a brand people could wear because the slogans, messages and graphics mean something to them. Allowing people to express their personalities through clothing, the way T-shirts have enabled us to for decades now. Graphic T-shirts have lost what they used to mean to us as a society and it is my wish that this small brand can help to reclaim what T-shirt territory was lost to meaningless consumption and simple brand-name-only graphic print T-shirts. Hopefully you will find a T-shirt that helps you express yourself...